Having the best orthopedic doctors is amazing, but putting their faces on a billboard just doesn’t cut it. We turned the lens of communication and started speaking directly to the weekend warriors for Baptist Health South Florida. Imagine a cyclist who can’t cycle. A runner who can’t run. Athletes shouldn’t be left incomplete after sustaining an injury. That’s where Doctor’s Hospital orthopedics and sports medicine group come into play. Our “Misses You” campaign took that feeling of loss and longing and turned the lens onto empty asphalt. Next time life happens, Baptist Health will be there to help you get back to what you love.
